Brand & Digital Designer | Art Direction · Visual Storytelling · Brand Identity

About

I’m a Brand & Digital Designer working across visual identity, art direction and digital experiences. I also write about design, visual culture and communication strategy.

Latest Experience

  • Digital Designer @ 5A Design
  • Visual Designer @ IKIGAI Media
  • Product Designer @ Design Factory Aveiro

Contacts

Mignole

Art Direction, Brand Identity, Packaging Design

Mignole was born from the desire to give olive oil a new visual identity. Despite being a widely consumed product, it is often presented on shelves through recurring visual conventions. The project moves away from the category’s visual clichés (green, gold and overly literal depictions of olives) to explore a more refined and distinctive visual language.

The identity draws inspiration from the landscape where the product originates: the blue of the sky and the copper tones of the earth become the colours of a warm, tactile visual universe. Both the packaging and the name tell this story through the olive tree’s blossom rather than its fruit. A symbolic choice that shifts the focus to a stage that is often overlooked, yet fundamental: the quality of olive oil begins long before production, at the very moment the flower blooms.

Year
2026

The Wild Silence

Digital Strategy, Website Design, Brand Identity

The Wild Silence is an immersive digital experience that explores the relationship between sight, sound and the natural world. Conceived as a response to the speed and superficiality that often define our interaction with screens, the project invites users to slow down and reconnect with their surroundings through a more mindful digital experience.

Using visual immersion and sound as its primary tools, The Wild Silence addresses the climate crisis from a different perspective. Rather than relying on the pessimistic narratives often associated with environmental communication, it offers a poetic reflection on what is still worth protecting. Through imagery and the sounds of nature that continue to exist, the experience transforms the screen into a space for awareness, contemplation and reconnection.

Year
2026

Dufrene Modern Display

Font Design

Inspired by Art Nouveau, Dufrene Modern Display explores the relationship between ornamentation, fluidity and beauty through type design. Each letter is conceived as an independent element, capable of expressing its own personality through sinuous forms and ornamental details.

Within the typeface, every glyph retains its own individuality. Together, the letters form a harmonious visual system in which rhythm and movement become an integral part of the typographic expression.

The project stems from a desire to reinterpret the principles of Art Nouveau through a contemporary lens, preserving its elegance and ornamental richness while transforming them into a timeless typographic language.

Year
2024

Reneuf

Creative Direction, Brand Identity, Packaging Design, Website

In an increasingly saturated beauty market, Reneuf was conceived to express an idea of beauty rooted in science and ingredient quality. The project moves away from the industry’s visual conventions and overly decorative aesthetics, building an identity that is minimal, precise and contemporary.

Ingredient quality becomes the focal point of the visual language: textures are explored through macro photography, packaging features clean forms and graphic elements are reduced to their essentials. Every element is designed to leave room for the materials, the research and the qualities of the product itself.

Reneuf is built around a simple belief: in a market where everyone is competing for attention, standing out does not necessarily mean being louder. Sometimes, the strongest choice is to remain true to your essence.

Year
2026

Eagle

Creative Direction, Brand Identity, Website

Eagle reimagines the visual language of sports, moving beyond familiar clichés to create an identity rooted in timeless elegance and distinction. More than a sports club, Eagle represents a community shaped by shared values, a sense of belonging and a common passion.

The creative direction draws on a refined, understated aesthetic, balancing the energy of sport with a more considered and enduring visual language. Brand identity and website design come together as parts of a unified system, translating the club’s character into a consistent experience across physical and digital touchpoints.

The result is an identity that goes beyond the sport itself, expressing not only what the club does, but what it stands for.

Year
2026

Ivan Beschastnyi

Website Design and Development, Digital Identity

A minimal website for Ivan Beschastnyi, designed to bring a career in progress into one place. The experience balances a simple structure with a sense of movement, allowing the work to remain at the centre.

The project brings together digital identity, website design, and development. The direction uses restraint to make the portfolio easy to explore while leaving room for its character to come through.

Year
2026

Nexa

App Design, Brand Identity

Nexa is a conceptual mobile app that imagines how we might one day manage autonomous robots on the Moon. It uses an unfamiliar setting to explore the relationship between a digital interface and machines working at a distance.

The project combines app design and brand identity. The direction considers how the interface and its visual language can belong to the same world, giving the concept a coherent expression.

Year
2025

Healthtech

App Design, Brand Identity

Healthtech is a conceptual mobile app for advanced health monitoring in remote locations. It focuses on scientists working away from familiar surroundings and the role a mobile experience could play in that context.

App design and brand identity are developed as parts of the same concept. The direction explores a clear visual language for a health-focused tool shaped around a specific group of people and their environment.

Year
2025

Kind words from my clients

“I would recommend working with Lucia to those looking for organization and precision. As professionals, we find it challenging to present ourselves objectively. Having expert, unbiased support from Lucia made a real difference.”

Giulia Toscano
Graphic Designer

See Giulia’s website

“Lucia listened carefully to everything I needed and translated it into something that felt entirely mine. I'd recommend her to anyone looking for a website that's truly built around them.”

Aurora Tassoni
Illustrator

See Aurora’s website
Lucia Ragusa