A digital experience that blends sound, motion, and visuals into a unified narrative
A brand strategy and visual identity built to elevate personal narrative and positioning.
A responsive website designed to bring clarity, structure, and personality to a freelance illustrator's brand.
What I do and how
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Brand & Strategy
Brand strategy and web design are most powerful when treated as one continuous decision-making process. Positioning, values, voice, technical direction produce a short list of principles to point back to when a design decision is ambiguous. Clarity here is what makes everything after it easier to evaluate.
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Design & Technology
Interaction is treated as brand expression, not just usability. How something moves, how it responds to a hover or a scroll, the rhythm of its transitions, these communicate personality the same way tone of voice does. The result is something meaningful, fast, and consistent.
Kind words from clients
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“I would recommend working with Lucia to those looking for organization and precision. As professionals, we often find it challenging to present ourselves objectively. Having expert, unbiased support from Lucia made a real difference.”
Giulia Toscano
Graphic Designer
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